About Us



No one knows makeup better than the experts. That’s why makeup artist and brow expert Piret Aava created a line to meet her own needs, focused on simple, classic, clean and timeless beauty.

Piret spent countless hours looking at women’s eyes and time and time again she spotted the same problems: creased, smudged, misapplied shadow. That’s why she set out to create a makeup line that addressed the most common beauty errors she observed. Founded on the philosophy that beauty should be effortless, every product in the Beauty By Piret line draws on their observations and expertise, empowering all women to conquer makeup mishaps.

From richly pigmented silicone shadows and sheer pops of lip color to brow helpers, Beauty By Piret combines superior ingredients and innovative technology for luminous color and flawless texture. Her line, Beauty By Piret is committed to effortless yet sophisticated beauty, creating simple, universal products that incorporate the founders’ expertise. Each product in the line is 100% paraben free, non-comedogenic, non-acnegenic and hypoallergenic and every effort has been made to produce the finest product possible with minimal impact on the planet.